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Design journey of Michelle Masri.

Contact: chelle.masri@gmail.com


January 7, 2011 • 166 notes • redesignrelated

Starbucks Logo Redesign

redesignrelated:

Starbucks redesigns yet again with their revised, more minimal logo version for 2011. Not only did they remove the “Starbucks Coffee” text, but they also reduced the mark to one color.

MSNBC reports:

Starbucks says the changes amount to more than nips and tucks to…

I’m sure the brand is strong enough to do this. But will the crowd accept her once she’s came out of the circle? Once she’s lost her alphabet friends? :)

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  3. awfullycritical reblogged this from redesignrelated and added:
    You know I read about this the other day.. I personally don’t like this new...old one...
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  12. sore-ribs reblogged this from theposthumousletter and added:
    “mom, you do realize that coffee is so old Starbucks changed their logo twice since then?”
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  30. michellemasri reblogged this from tanyus and added:
    brand is strong enough to do this. But will the crowd accept her once she’s came out of the circle? Once she’s lost her...
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  32. duckjokes reblogged this from redesignrelated and added:
    !!! does them ditching the wordmark mean they’ll change their name? I propose: “Fourbucks” cuz… well you know why.
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